UI/UX Design

Unlocking Business Success with User Experience (UX) Design in E-commerce

Unlocking Business Success with User Experience (UX) Design in E-commerce

Table of Contents

Do you want more traffic?

Use our free tool to get your score calculated in under 60 minutes.

UX design is a word that has become extremely popular worldwide. 

What Does it Signify, Though? 

Even though many businesses view UX design as crucial to product development, the phrase itself sometimes seems like simply another catchphrase bandied about at startup gatherings. 

User Experience, or UX Design, is the term used to describe all parts of a product as users experience them. It includes landing pages, websites, the product itself, communities, services, and more.

However, being aware of what UX stands for does not equate to truly comprehending the intricacies that make it function. 80% of consumers will spend more for an improved user experience.

To truly master UX Design, one must first have a thorough understanding of both what it is and—perhaps more importantly—what it is not. According to 48% of users, a website’s design determines a brand’s reputation the most.

 So continue reading to learn about the real duties of a UX designer, best and worst practices, and how to begin your UX journey.

UX design agency

Are you prepared to improve the user experience on your website? Take help from UX specialists right now to improve user experience

User Experience (UX): What is it?

UX design agency

User Experience (UX) is the term used to describe any interaction that a user has with a product or service. For instance, the way the product appears, how its components affect the user, how it feels, and how the user engages with it. In turn, UX Designers employ UX Design as a technique to make a given product’s user experience as simple, seamless, and pleasurable as feasible.  

Providing the user with an experience that is relevant, efficient, and intuitive is the ultimate goal of UX design.

A thorough understanding of users—their needs, values, talents, and limitations—is a key component of UX design. It also considers the company’s business objectives and ambitions. 

Business executives view CX and UX as competitive differentiators in 70% of cases.

It’s crucial to remember that, although they may strive for visually beautiful work, UX designers are primarily concerned with creating the most user-friendly experience possible, not merely with making the product they’re working on look nice. The main responsibility of the function is to develop products that are easy for people to use and that move the audience from point A to point B in the most pleasurable and instinctive way possible. 

The Need for UX Design in Business

UX design agency

A method of gauging the worth of UX design is to take the commercial impact into account. Let’s take a look at some of the most striking concrete data points that are currently available. 

  • Investing $1 in UX yields a return of $100 on average. 9,900% is an amazing return on investment.
  • Your website’s conversion rate can rise by up to 200% with a well-designed user interface.
  • A company may be able to attain a 400% conversion rate by making improvements to the user experience design of its website.
  • 66% of consumers are prepared to spend extra for superior service.
  • According to 84% of consumers, a company’s entire customer experience is just as significant as its goods and services.
  • When a customer has a positive user experience, 72% of them will tell six other people. It is a great way to build brand recognition and attract new clients.

These figures demonstrate how important UX design is and how it directly affects important business indicators. In the end, UX design’s business value comes down to:

  • increased retention and loyalty of customers
  • enhanced brand recognition
  • Increased word-of-mouth advertising since happy customers are more likely to advocate for your business
  • Greater rates of conversion
  • A rise in revenue and sales
  • A benefit over competitors in your market

See How Our Company Will You With UX Design Services

UX Design: Contact BrainsHub to utilise UX design and create mobile applications that are logical, easy to use, and visually appealing. 

Visual Design: Improve the overall look and feel of the user interface with our visual design services.

Lead Sales: Convert leads into clients and cultivate enduring partnerships for recurring business. 

What Occurs When Businesses Don’t Spend Money On Ux Design?

UX design agency

Investing in UX design is beneficial to companies. On the other hand, neglecting to prioritise the user experience has serious repercussions. What occurs when businesses forgo investing in UX design is as follows:

  • Poor user experience causes 70% of online shoppers to give up on a purchase.
  • After a negative internet experience, 88% of users are less likely to visit a website again.
  • Ninety per cent of consumers stated that a bad user experience caused them to completely quit using an app.
  • A mouthwatering Weak UX and usability are the main causes of 70% of online business failures.
  • 13% of those who have a negative user experience will tell at least 15 other people about it. That is very detrimental to business.

As you can see, it is not a wise decision to undervalue UX design. Let’s now examine UX design in more detail using a few case examples. 

UX Design Prioritises the User

UX design is a multidisciplinary field that includes the full user journey; its practitioners come from a variety of backgrounds, including interface design, psychology, programming, visual design, and programming. Designing for human users also entails taking accessibility more seriously and taking into account the physical constraints of many potential users, such as the inability to see small print.

Reasons Why UX Design Is Important For Business

UX design agency

Let us attempt to persuade you by providing the top five reasons why user experience (UX) is now so crucial to the success or failure of businesses.

1. It Enhances Your Brand’s Reputation

There are numerous proverbs regarding first impressions. The majority of first impressions are connected to design. Although the User Interface sets the initial impression, it is the User Experience that decides whether or not you can build on this initial impression.

59% of consumers desire a beautiful website, compared to 41% who choose a plain one. 

Congratulations if your clients keep coming back for more! You’ve been able to identify and meet their demands. As a result, users will enjoy using your application more and be more concentrated on the task at hand.

2. It facilitates end users’ quicker task completion

An excellent user experience design makes it easier for users to navigate your software. End users won’t have to waste time figuring out how to accomplish a task because they can navigate between sections with ease.

The culmination of the entire design process is a fantastic user experience design. Every year, slow-loading websites cost businesses $2.6 billion in lost revenue.

Everything from wireframes and a neatly arranged hierarchy to in-depth analysis of the requirements, habits, and expectations of your user personas.

3. It Makes Your Customers More Loyal

User Interface The emotions and sentiments of users are at the core of design. Therefore, it can affect your users’ behaviour in the long run.

The large barrier to a positive user experience, according to 54% of marketing experts, is ad clutter. 

Customers will keep using the product if they find it to be beneficial, enjoyable, simple to use, and they have good experiences with it. They’ll be devoted to you and use your services as payment.

4. It Encourages Sales

Delivering comprehensive functionality and usability at the same time is a common conflict in good UX design. Moreover, you want to have as few processes in your client interactions as possible. According to 74% of companies, improving user experience is essential to boosting revenue.

Your clients’ loyalty will increase if you can make them fall in love with your product, and new visitors who test it out may end up becoming new users as well. It implies that more individuals will eventually register, buy your goods, or pay for your services.

5. Excellent UX elevates mediocre products to exceptional ones.

As research, analysis, and testing are the cornerstones of good UX design, you should always prioritise the end-user when creating a product or service before making additional modifications. Your website’s conversion rate could go up by 200% with improved user interface design and up to 400% with improved user experience (UX) design. 

Employers who incorporate user testing into their UX design process might avoid potential usability problems or issues early on, saving a significant amount of money compared to having to solve them later on with product redesigns or bug patches.

“Learn how UX can increase your business victory with free talk.”


There is no one correct way to define what constitutes a fantastic user experience. In actuality, each person’s User Experience is unique. When creating websites and user interfaces, the most crucial thing to remember is that you are not your users.

Never presume to know what they need or want.

What constitutes an amazing experience, then? It is important to remember that the user is at the centre of user experience and that UX design’s ultimate objective is to give the user an intuitive, effective, and meaningful experience.


What duties does a UX designer usually have when working on a service design project?

While a UX designer's regular activities can vary, they usually involve conducting user research, developing personas, designing interactive prototypes and wireframes, and conducting design testing. The aforementioned duties exhibit notable variations across different organisations.

Is UX design suitable for a side gig?

Projects involving UX design can take many different forms. Because there are so many steps in the design process, you can concentrate on particular tasks like information architecture, research, or usability assessments.

What makes UX design crucial?

Because UX design centres on meeting user demands, it is significant. In the end, this helps businesses because it enhances customer loyalty and brand reputation.

Share this article

I hope you enjoy reading this blog post.

If you want my team at BrainsHub to help you get more Sales, just book a call.
Swipe up to get more traffic

I hope you enjoy reading this blog post.

If you want my team at BrainsHub to help you get more Sales, just book a call.