Why is Local SEO Important?

Table of Contents

Do you want more traffic?

Use our free tool to get your score calculated in under 60 minutes.

Are you a small business owner wishing to boost sales, expand your audience, and draw fresh customers?

Local SEO services might be the key to realising that promise if THAT is THE CASE.

Local SEO, or search engine optimisation, is a tailored strategy to increase your company’s visibility in search results by concentrating on local clients. 

Since most customers look for local services online, it is more crucial than ever for your company to stand out.

Imagine your company ranking at the top of the search results, drawing a regular stream of clients looking for your products or services. 

By utilising the potential of a local SEO agency, you may increase foot traffic, establish a solid name within your neighbourhood, and develop a following of devoted clients.

Discover a local SEO agency by reading on.

What Is Local SEO?

Local SEO is a procedure for search engine optimisation (SEO) that makes your company appear more prominently in Google’s local search results.

Local SEO benefits any corporation with a physical place or serving a specific region. Local SEO Services UK can help you expand your business while searching Google for relevant keywords for your company.

However, first, you must understand how Google functions to comprehend local SEO.

Search engine optimisation for local search results is known as local SEO.

It involves helping Google rank and portray your page listing in the Local Pack/Map Pack more highly and frequently in response to more relevant search queries.

Get Discovered Local SEO and Extend Your Business

Where Do Results From Local Search Appear?

The following locations generally provide local search results:

  • SERPs (Search Engine Results Pages)

Search engines such as Google, Bing, and Yahoo’s organic search results include local search results. They frequently have a map, business listings, and pertinent contact information displayed with them.

  • Local Pack

The Local Pack, often referred to as the “map pack” or “3-pack” in Google search results, is a prominent part that lists the top three nearby companies that correspond to a user’s search query together with a map, contact information, reviews, and other crucial information.

  • Google Firm Profile Listings

When customers conduct a search on Google for a particular product or service, a Google Business profile listing that includes reviews, ratings, and other pertinent data about the firm may come up in the Knowledge Panel or on Google Maps.

  • Google Maps

Local search results are presented with markers on the map and business descriptions, reviews, and contact information in the sidebar when users use Google Maps to look up shops or services in their area.

  • Social Media Platforms

Users can search for local companies, read reviews, and interact with the social media material of those businesses on social media sites like Facebook, where local search results may also be shown.

  • Local directories and review websites

Users can look for local businesses on well-known local directories and review websites like TripAdvisor, Foursquare, and Yelp, where they can also find local search outcomes.

How Did Search Engines Change Over Time?

Because there were so few websites at the beginning of the internet, using it was simple. Nevertheless, search engines were designed as the internet developed to help users find the websites they were looking for more quickly.

A search engine would match a term you typed to web pages that included the keywords in your search phrase. 

Google used a similar strategy but swiftly overtook the competition when it was the first to use links between websites to determine which ones were reliable and authoritative.

To assess whether a website is appropriate to show as a search result, Google now evaluates hundreds of factors, both on and off your website. 

Your “digital footprint” comprises various factors, each with a unique weight or value that the search engine combines to produce results. Whether or not you appear in Google’s top search results depends on your digital footprint.

Things to consider for local SEO

  • How should search marketers interpret this? While the local map pack appears in the regular Google natural search listings.
  • The primary Google search outcomes for local rankings and the local map pack effects are powered by different algorithms. 
  • Knowing what to concentrate on to make your efforts as effective as possible can be difficult if you are new to marketing your business online.

Willing to Overpower Local Search? Start Now!

Why Is Local Search Essential?

The following statistics demonstrate how valuable local search remains for businesses:

  • According to Google, 28% of local smartphone searches end in a purchase, and 76% of those searches result in a customer visiting a store.
  • Google claims that 30% of the searches it conducts are influenced by geography.
  • In a recent survey on local search, 61% of respondents claimed they do local searches every day.
  • A recent local seo services UK study found that 82% of buyers doing a local search read online reviews of establishments, taking about 14 minutes.
  • 86% of people use Google Maps to find companies.
  • Yelp occurs in the leading five search results for SMB searches 92% of the time.
  • Around the world, 74% of in-store consumers who completed their search before visiting the store stated that they did so to find information about the “closest store nearby,” “locations,” “in stock nearby,” and other types of hyperlocal data.
  • Over half of all Internet users globally use mobile devices for local searches.

See How Our Local SEO Services Can Increase Your Business Growth

  • Optimise Website Speed: Use innovative techniques to increase your website speed. It equips your client with a happy experience. 
  • Boost Traffic: Boost traffic on your website, optimise sites, and do effective marketing to increase traffic. 
  • Increase Sales: More traffic means more sales. So, engage more audiences and increase your revenue. 
  • Elevated Conversion Rate: Convert your visitors into your customers and expand your customer pool.

Advantages of Local SEO Services

Business owners wishing to connect with local clients can take advantage of several advantages provided by local SEO, including the following:

  • Specific Web Traffic

Small businesses lose money every minute they spend interacting with leads who need to be qualified or customers who are unlikely to make a purchase or book a service. 

Local SEO may assist in weed out ineffective visitors and eliminate time-wasters that hinder the smooth operation of your company by making sure that only local searchers can find it. 

Since 59% of searchers use Google to research before making an in-store purchase, it might be advantageous. It lets concentrate efforts on the clients who are most likely to convert. 

  • A Higher Online Presence

Numerous local SEO-related initiatives will not only help to increase exposure in local search results but also overall online visibility. 


For instance, citation building is a key component of local SEO work. It involves improving the number of directory listings, social media profiles, and online review sites listing business names, physical addresses (preferably with zip codes), and phone numbers. 

  • Increased Foot Traffic at Stores

Whether you run a cafe, dry cleaning, or hardware store, increased local visibility can help to increase foot traffic to your brick-and-mortar facility. 

If you have invested heavily in specialised equipment, developed a cutting-edge atmosphere, or have a physical presence where customers may experience your items. 

Increasing the number of visitors can help you generate awareness about your establishment and boost sales. 

  • Enhanced Levels of Trust

Reviews are essential to local search rankings and form the basis of effective local SEO. More reviews can boost your visibility in local search, allowing a reputation management strategy. 

Inspections are also crucial for fostering consumer trust, a quality that comes before any company transaction. 

According to research, more consumers than ever before read internet reviews regularly, with half of them saying they trust them as much as personal recommendations.

  • Extra Sales

Customers consult online reviews as a decision-making tool when choosing a local business. Nearly one in eight people look up local businesses online more than once every week. 

As a result of your reputation management efforts, you can provide them with genuine recommendations for your company from their peers, which is a potent advantage and emphasises the significance of local seo agency.

  • An Increase in Conversion Rates

What are the advantages of local SEO? It is a common question. Concentrating on what is happening on Google and other platforms is simple, but it may also directly influence how your website is structured and functions. 

Conversion rate optimisation (CRO) is aided by website optimisation operations done for local SEO, such as adding new locally-focused optimisation, revising the wording on landing pages, and improving page load times. 

From that moment on, you should observe an expansion in the number of mutations your website produces, such as an increase in contact form submissions, phone calls, email subscriptions, or sales.

Do you want the best local SEO services?

Are you a local enterprise that is trying to attract more local customers? Your local business will benefit from the work of BrainsHub team of local SEO experts. 

With their reasonably priced local SEO services, on-page optimization, directory optimization, and tracking local SEO efforts, they assist you in becoming featured on local business directories, Google Maps, and review websites.



As you can see, local SEO differs somewhat from traditional SEO techniques. In order to be successful with local SEO, you must inform Google of your location, demonstrate your community involvement, and create local backlinks.


To do this, update your Google My Business directory and add location pages to your website that are optimised. The work is worthwhile! When consumers look for companies like yours that are “near” them, you’ll be at the top of the search engine results page.


What Local Search Ranking Factor Is Most Important?

You might be shocked to learn this has little to do with your business’s website. Google My Business (GMB) is the key ranking component in local search. 

This tool supplements Google Maps and works with it to locate businesses on a map or provide them with search results for location-based searches.


What is a Location Page?

A location page is a page you count on your website that details your corporation’s location. As your business grows, you may add a second location page, a third, a fourth, or whatever many you require.


Where can I find SEO training?

You can gain a complete understanding of SEO over time by conducting extensive study, or you can spend money on a crash course, many of which are available online.

Share this article

I hope you enjoy reading this blog post.

If you want my team at BrainsHub to help you get more Sales, just book a call.
Swipe up to get more traffic

I hope you enjoy reading this blog post.

If you want my team at BrainsHub to help you get more Sales, just book a call.