Ummazing is a directory and marketplace aimed at providing Muslim‑friendly businesses and services, enabling users to “uplift our Ummah in one click”.
Here are the key problems identified at project start:
User & Business‑Side Flow Complexity: The platform needed to cater to two key audiences – consumers searching for services, and businesses listing their services – each with unique journeys and conversion optimisation needs.
Brand Alignment and Trust Signal: As a niche platform targeting a specific community, it was essential to convey authenticity, credibility, ease of use, and trust.
SEO & Marketing Launch Readiness: As a new website, it needed a strong SEO foundation and marketing strategy right from launch to drive visibility, traffic and listings.
Technical Performance & Scalability: Since the platform was expected to grow (listings, traffic, users), the architecture had to support future expansion, mobile responsiveness, fast loading, and search‑engine readiness.
// The Solution
Brains Hub implemented a comprehensive set of solutions
Working with Brains Hub to build our entire platform from the ground up was a game‑changer. They delivered exactly the online presence we needed to serve our community and grow our business listings.
Raees syed
Co-Founder
01
Brand‑Aligned UI/UX Design:
Created a clean interface that aligns with Ummazing’s community‑first values. Designed consumer‑facing and business‑listing flows with intuitive navigation.
02
Responsive, Mobile‑First Website Development:
Built the platform from scratch: fast performance, mobile‑first design, dedicated listing modules (business sign‑up, search, filters), user dashboards.
03
Dual‑User Journey Implementation:
Streamlined the consumer search experience (Weddings, Legal, Financial, etc) and the business listing process (upload, manage, promote) for optimal conversion.
04
Trust & Credibility Features:
Integrated business review features, community focus content (blog), clear value messaging and professional visuals.
05
SEO & Marketing Strategy
Established on‑page SEO, content strategy (blog posts targeting community topics), initial paid/social campaigns for awareness and business listing acquisition.
Working with Brains Hub to build our entire platform from the ground up was a game‑changer. They delivered exactly the online presence we needed to serve our community and grow our business listings.
Raees syed
Co-Founder
// The Results
After launch the project delivered measurable results
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Business listing sign‑ups from the site rose by 32%, consumer searches and user registrations improved by 47%, increasing marketplace activity.
Site load time reduced to 3 seconds, mobile traffic share increased, organic search traffic grew by 17% in the initial period, and keyword rankings improved in target segments:
(Muslim‑friendly business directory UK).
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// Client Feedback
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