MKM Luxe Suisse – International luxury interior design and furniture brand with multi-brand showrooms across Europe and Asia.
Here are the key problems identified at project start:
Fragmented Online Visibility: Presence across multiple regions and platforms, but no unified, performance-driven digital marketing strategy to support global and local showrooms.
Low Organic Discovery for High-Intent Keywords: Limited ranking for service and location-based queries (e.g. “luxury Italian furniture UK”), meaning less qualified traffic landing on the site.
Under-leveraged Brand Story & Content: Strong visual brand and partnerships with iconic European brands, but not fully translated into consistent digital storytelling, blogs, campaigns.
Showroom Footfall Not Reliably Attributable to Digital: Offline visits and enquiries were happening, but there was minimal tracking to understand which channels or campaigns were actually driving high-value leads.
Premium Positioning vs Performance Marketing: Marketing needed to protect the luxury feel of the brand while still being measurable, conversion-focused and scalable.
// The Solution
Brains Hub implemented a comprehensive set of solutions
Brains Hub helped us bring structure and focus to our digital presence. Their campaigns respect our luxury positioning while delivering measurable enquiries and showroom visits across multiple markets.
MKM LUXE
Manager
01
Strategy & Foundations
Defined clear marketing objectives: increase high-intent traffic, drive design consultation enquiries, and grow showroom visit requests per location.
02
Content & Brand Storytelling
Created long-form content and social assets that matched the brand’s visual standards while supporting SEO and lead nurturing.
03
Paid & Performance Campaigns
Built audience segments - retargeting site visitors, lookalike audiences based on high-value enquiries and showroom visitors.
04
Social Media & Community Presence
Ensured tone, visuals and messaging match the luxury positioning and align across Instagram, Facebook, and other visual platforms.
05
Reporting & Optimisation
Ongoing A/B testing on ad creatives, audience segments and landing copy to balance brand feel with conversion performance.
Brains Hub helped us bring structure and focus to our digital presence. Their campaigns respect our luxury positioning while delivering measurable enquiries and showroom visits across multiple markets.
MKM LUXE
Manager
// The Results
After launch the project delivered measurable results
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Organic traffic increased by 40% within 3 months of SEO optimisation, with the majority of traffic coming from location-based and brand-specific search terms.
The number of design consultation requests and contact form submissions increased by 35% in the first 2 months, with a noticeable uplift in high‑value inquiries (e.g., luxury home owners, architects, and developers).
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// Client Feedback
Groundbreaking Success, Straight From & Brand’s Clients.
Groundbreaking Success, Straight From & Brand’s Clients.
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